Dr Evita Fernandez, FRCOG
Chairperson & Managing Director - Fernandez Foundation
Dr Evita Fernandez took charge of Fernandez Hospital from the founders, her parents, in 1985. Under her leadership, the Hospital has grown from one 40-bed unit to three Hospitals with a 320-bed capacity, three Outpatient Clinics and a School of Nursing. With a focus on maternal and child care, the institution has expanded into healthcare for specially-abled children, medical education and research, and advocacy. In 2018, the Fernandez institutions were registered as not-for-profit entities under the newly established Fernandez Foundation. With this transformation, Dr Evita cemented her commitment to ethical, equitable healthcare for all, making Fernandez the best women’s and children’s hospital in Hyderabad.
Dr Evita is a passionate advocate of normal birthing and is vocal about de-medicalising pregnancy and birthing. She values transparency and believes in empowering women with the right information to make choices regarding their bodies and childbirth. She is committed to making birthing a respectful and blissful experience for every woman, irrespective of their background.
With this mission in mind, she brought midwifery to the private hospital sector in India. She strongly advocates midwifery, a practice that exemplifies every belief she holds. She seeks to increase access to high-quality maternal care for more women through midwifery and reduce unnecessary interventions such as caesareans.
She started the two-year in-house Professional Midwifery Education and Training (PMET) Programme in August 2011. With this, she initiated the entry of more midwives into the healthcare ecosystem. In 2017, Fernandez Foundation, in collaboration with the Government of Telangana and UNICEF, launched an 18-month certification programme in midwifery for nurses from the state’s healthcare system. Designed to global standards set by the International Confederation of Midwives, the course was a first of its kind in Telangana.
Dr Evita is a prolific speaker. In addition to presenting numerous scientific papers at national and international conferences, she has contributed to textbook chapters. She is also the recipient of several awards. Dr Evita holds an MBBS degree from St. John’s Medical College, Bangalore and a DGO from Osmania University. She received her membership to the Royal College of Obstetricians and Gynaecologists, London, in 1983 and was conferred a Fellowship in 2001.
She is the Chairperson and Managing Director of Fernandez Foundation and the Managing Trustee of the Dr Leslie J Fernandez Memorial Charitable Trust and the Fernandez Hospital Educational and Research Foundation.
Chief Executive Officer, Fernandez Foundation
Samir Vieira is a strategic, entrepreneurial business leader with over 25 years of experience building, scaling and transforming organisations across healthcare, technology, brand services and consumer businesses.
As Chief Executive Officer of Fernandez Foundation, he leads the transformation of a 77-year-old, woman-centred healthcare institution spanning six hospitals and clinics in Hyderabad. His focus is on operational excellence, financial sustainability, digital transformation and governance, while preserving the Foundation's legacy of ethical, compassionate and evidence-based care.
Before becoming CEO, Samir served as Chief Business Officer, driving strategic growth and operational optimisation across the Fernandez network. Earlier, he founded and led Vieira Brand Services, a full-service brand consultancy, and co-founded Meetzpro Global Solutions, a SaaS venture for enterprise event management.
Samir believes in building people before building systems, and leads with a philosophy of innovation over bureaucracy, collaboration over hierarchy, and clarity over complexity building organisations that are resilient, purpose-driven and capable of delivering lasting impact for the communities they serve.